Pandora "Thumb moments"
Activation & Web Films
The more listeners thumb up songs on Pandora, the more personalized the service gets for everyone. Here's how we drove thumbing and proved out Pandora's deeper personalization.
By working with Pandora to hack their platform, we created an experience that could only be accessed by thumbing up a song. When listeners thumbed up a favorite artist, the artist immediately thanked the listener (via a specially served on-platform ad) and invited them to video chat. If the listener opted in, moments later they got a FaceTime call from the artist—for a live one-on-one personalized mini concert.
We then amplified the message by pushing the content through Pandora's and the artists' social channels.
We worked with Internet sensation Lindsey Stirling and rock and pop stars Bush, Matt Nathanson, Nick Jonas, Bea Miller, and Fall Out Boy.